Dear Doer is a brand created by global D2C marketers who worked for famous Korean beauty brands for over 10 years.As we planned content commerce for Generation Z who are accustomed to mobiles and internet, we realized beauty must contain what Generation Z wants from the development stage of the product. We have taken our first steps into the market based on thorough Generation Z research and data.The foundations of the products are what Generation Z wants — great ingredients, sustainable and honest environmental management, and visualizing and communicating in their own language. We have now started to communicate our carefully made products with a sense of authenticity. Our goal is to launch the brand in Korean and Chinese markets at the same time and grow into a global brand.Since COVID-19, global sellers and buyers are rapidly adapting to the digital landscape.